How To Use Call Extensions In Google Ads?
Google Ads call extensions are a feature that allows you to display your phone number directly within your text ads on search results pages. This can be a great way to encourage potential customers to call your business directly, rather than having to navigate to your website first.
Here are some key points about Google Ads call extensions:
Benefits:
Increase click-through rates and lead generation, especially for mobile users who can easily click to call.
Provide an immediate way for potential customers to connect with your business.
Offer valuable insights into call performance through Google Ads reporting.
How it works:
You can add call extensions to your ad campaigns at the account, campaign, or ad group level.
You can choose to display your actual business phone number or use a Google forwarding number to track call details.
You can set up call conversion tracking to measure the effectiveness of your call extensions.
Things to consider:
Call extensions are most effective for businesses that rely on phone calls for conversions, such as local service providers or businesses with short sales cycles.
You can schedule when your call extensions appear, based on your business hours.
It's important to use clear and concise call messaging to encourage clicks.
Overall, Google Ads call extensions can be a valuable tool for businesses that want to drive more phone calls and leads from their online advertising efforts.
